A Directory of Advertising

 Directory of Advertising Companies and Media

Advertising Slang ,Jargon and Buzzwords

ad recall  consumers ability to recall a product

AIDA  stands for Attention, Interest, Decision, and Action

BRC Business Reply Card

Door Buster A discounted item of limited quantity intended to bring customers into a store, similar to lass leader

Shelf Shout How a product promotes itself from the shelf

cpm cost per thousand, cost of 1,000 impressions of an online banner

ctr click through rate, rate of which viewers click on an online ad

Dummy Copy  A rough design by graphic designers often filled with jibberish text, often starts with Lorem Ipsum

Hard Bounce e-mail that has bounced back to the sender undelivered

HHI Household Income

Long Tail  the niche strategy of businesses, that sell a large number of unique items, each in relatively small quantities

Magalog mail order catalog that is similar to a magazine

PPL pay per lead

Ringer A unique name inserted into a mailing list to track the usage of the list to make sure the direct mailer is abiding by the terms, also known as seeding or salting

Nixies mail returned as undeliverable

OT mail an email only sent to show that someone was working overtime

RFM receny frequency monetary value ratio a formula to evaluate the sales potential of names on a mailing list

SEO Search Engine Optimisation

SRDS Standard Rate and Data Service which prints a rate and data book on mailing lists

Stopper  Striking headline or illustration to attract immediate attention

Viral Marketing  a product or service which promotes itself through word of mouth, youtube or other methods

 History of Advertising

privacy

Creative Advertising  

Mario Pricken

Mad Men Series

Advertising Balloons

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing